Ash Roy’s illustrious twenty year career has seen him perform around the world, including Germany, Spain, Hungary, India, Sweden, Netherlands, Canada, Malaysia, Singapore, Dubai, Denmark, Nepal, Sri Lanka, Bahrain and more!
In 2004 Ash and his friends founded the fantastic electronica band Jalebee Cartel, which gained massive popularity globally. Jalebee Cartel was India’s answer to raw, real underground dance music. Since its inception, Ash provided all vocal and percussive elements for their memorable live performances.
In the year of 2013 Ash launched his own dance music record label – Soupherb Records. Soupherb Records is an imprint of him and Ashvin Mani Sharma, co-founders of Jalebee Cartel. The aim of the label is to provide a platform for forward thinking and experimental music producers in the genres of Techno, Minimal, House and all the sub genres that go with it.
As an individual producer and a DJ, Ash’s style moves through genres that range from minimal to tech-house to techno. Other than homegrown label Soupherb, Ash Roy’s music has been released on various other prestigious labels such as Trapez Ltd., Monique Musique, Tulipa recordings, Creepy Fingers, Patent Skillz, Sensum Digital, Gain records, Tialoc records, Shinocs music, Buena Onda and homegrown Soupherb records among others.
In the year 2014, Ash Roy also won two prestigious awards – MyFav India’s ‘Best Techno DJ’ for the year 2014, as well as VH1 Sound Nation’s ‘Best Electronic DJ’. These coveted awards along with his acclaimed release on Trapez Ltd. were the highlights of Ash’s career in 2014. That year also saw him visit the USA, where he got an opportunity to perform at the magnificent Burning Man festival. In the next year he won an award at the MyFav polls again , this time ‘Producer of the year’, and the same awards again in 2016.
Ash has shared headliner space with the likes of The Chemical Brothers, Prodigy, Modeselektor and Carl Cox, played with the likes of Richie Hawtin, Sasha, Cari Lekebusch, Fergie, Nic Fanciulli, Ambivalent and Kasey and many more. Articles on him have appeared on publications such as Rolling Stone, DJ Mag NL, Euphoric mag, Pulse Radio and more.
With his growing popularity in Europe, Ash Roy is now based 6 months in techno-mecca Berlin, and the remaining 6 months in India. In 2017 he made his debut performance at the massive Awakenings festival in the Netherlands. It also saw him releasing material on labels such as Ballroom, Evil Flow, 5D records and more. Ash played at Awakenings Stage at Supersonic festival, India, along Joseph Capriati, Dillon Francis and many more.